There's an article by Nathan Robinson that's been going around recently titled "Jordan Peterson: The Intellectual We Deserve
". After pages of apparently reasonable criticisms of his subject, the author delivers what he seems to think is his coup de grâce
Even now, however, I am being too generous to Jordan Peterson’s intellect. I have been presenting him at his most comprehensible and polished. I have not been giving you the full experience of actually listening to him talk. Sitting through a Jordan Peterson lecture is very different to watching a rapid-fire television interview. Below, please find a fully-transcribed portion of 17 minutes of Peterson’s speech.[...] (NOTE: UNDER NO CIRCUMSTANCES ATTEMPT TO READ THE ENTIRETY OF THE FOLLOWING PASSAGE. READ AS MUCH AS YOU CAN BEFORE YOU BEGIN TO FEEL WEARY, THEN SCROLL QUICKLY TO THE END.)
Just to stack the scales a bit further, the transcription features no paragraphing. Nevertheless, I did read it - much quicker than watching some random video for 17 minutes! -and, rather anticlimactically, found a perfectly coherent and reasonably entertaining (if very likely unfair) parenting anecdote, obviously intended to illustrate the importance of setting boundaries. I rubbed my eyes and thought "How is it that an intelligent, well-educated native speaker of English can apparently not only see this transcript as an incoherent mess but also assume all his readers will? Am I crazy, or is he?"
The answer is simple: good speaking is not the same thing as good writing. Take a great talk, one that keeps a non-academic audience riveted, and transcribe it verbatim; it will almost always look rambling and repetitive on the page, unless you're already accustomed to reading such transcripts (part of the job for a descriptive linguist, but a rare experience for most people). That's simply the nature of the medium, and adequately explains the expected audience reaction. Maybe it even explains the author's reaction, if the only context he ever encounters long talks in is academia.
One of the author's main points - a valid one, I think - is that academics need to communicate better with the public for everyone's sake:
[...] he is popular partly because academia and the left have failed spectacularly at helping make the world intelligible to ordinary people, and giving them a clear and compelling political vision.
If so, the first step is to learn appropriate discourse strategies. You don't talk to confused young people on YouTube as if you were addressing a learned seminar, much less writing a article. Nathan Robinson surely realises this himself - but, by going for cheap laughs at the expense of a perfectly ordinary example of spoken language, he's not only weakening his main point but encouraging the very blindness to orality that makes it difficult for many academics to communicate with the public. Academics can surely do better - let a thousand learned YouTube channels bloom! - but not without (re)learning how to talk to the people they want to talk to.